Big Box of Love

I found this Cadbury refrigerator at the "old" Frutastica Grocery Market in Jaco. Frutastica is not air-conditioned and their chocolate is always melted. Cadbury has given them a refrigerator to store their (Cadbury) chocolate.
It's like that here, you sell Coca-Cola, the Coca-Cola company supplies the refrigerated storage for their products.
Same for Pepsi, Dos Pinos, etc.
But Cadbury? At first, they had it right at the front entrance.
You couldn't miss it. Now, they've moved the box more to the interior.
It was love at first sight for me.
The chocolate is the perfect temperature, too.
Not rock-hard refrigerated cold.
I can't help but wonder though,
why such a big cooling box?